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STBY presents at SDN conference 2009
Bas Raijmakers (STBY) and Andreas Sommerwerk (Deutsche Telekom AG) jointly presented a paper at the second international Service Design Network conference in Madeira on 26 October 2009. The title of...
View ArticleHow sticky research drives Service Design
At the 2009 Service Design Network conference in Madeira, Bas presented a paper with Andreas Sommerwerk of Deutsche Telekom AG. The title is “How sticky research drives service design,” and the paper...
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Reach partners meeting up
Our colleagues and friends from Apogee in Hong Kong, Jo Wong and Daniel Szuk, visited us in London this week. It was really lovely to have them around at the studio for a day and to engage in all sorts...
View ArticleKeynote and workshop at Co-Design Live
Bas has been invited to speak at the Co-Design Live conference in Utrecht on 11 December, organised by dr Remko van der Lugt at Hogeschool Utrecht. Bas will deliver a keynote, followed by a workshop on...
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Creating design briefs on patient dignity
The Design Council and the Department of Health in the UK initiated late 2009 a national design challenge ‘Design for Patient Dignity‘. STBY was asked to contribute to the exploratory research that...
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Services to support complex decision making
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the...
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Co-creating education
In the early stages of developing a new international master course, the University of Tilburg was interested in a series of empathic conversations with students to explore some first ideas and...
View ArticleInnovation Lecture 2009
On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was...
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Design for society
To celebrate its 15th anniversary, The Waag Society in Amsterdam organised a ‘Socratic Conversation on Design for Society on 15 December. Bas was one of the guest speakers invited to take part in this...
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Charging up around the world
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Lucy Kimbell and Design 4 Services
I first met Lucy Kimbell at the Royal College of Art in 2003 where she was teaching interaction design. Now she has an interesting role at Saïd Business School in Oxford. She is teaching design...
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G20 London happy tech camp site
We spent a cheerful afternoon at the temporary camp site around the corner of our London studio on normally one of the bussiest streets of the City of London, Bishopsgate. The RBS Bank on the corner...
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Great design for all
Early April we immersed ourselves in Include 2009, the biannual conference at the Royal College of Art in London. Organised by the Helen Hamlyn Centre, Include is the leading cross-disciplinary...
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Creative methods for community involvement
Our contribution to the Heartlands project inspired a group of community regeneration officers of Kerrier District Council (now Cornwall County) to invite us to share our knowledge and experience on...
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SD Reading Circle
On 27 May the 3rd session of the Service Design Reading Circle will take place in Amsterdam. This time we will discuss the reader Designing 4 Services by Lucy Kimbell and Victor Seidl. Lucy has been so...
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Future usage of mobile internet services
Together with designers of T-Mobile who are working on the development of future mobile internet services, we organised an intensive day of concept testing with a mixed group of participants. For this...
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Service Design Drinks London
‘For anyone interested in service designing, design thinking and drinking’, as the invitation so aptly says . I am very sorry to miss it myself, but I do encourage others to go and have fun! 24 April,...
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Students’ perspective on new university portal
The University of Amsterdam is developing a new online portal for its services to students. This portal offers access to all information related to the courses students are involved in (e.g....
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Service design for utilities
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead...
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